diff --git a/packages/core/src/protos/tank.proto b/packages/core/src/protos/tank.proto
index 0ca01f268..ff5bb62d5 100644
--- a/packages/core/src/protos/tank.proto
+++ b/packages/core/src/protos/tank.proto
@@ -6,6 +6,6 @@ package blitzkit;
 
 message Tank {
   required string id = 1;
-  required string seo_id = 2;
+  required string slug = 2;
   required I18n name = 3;
 }
\ No newline at end of file
diff --git a/packages/core/src/protos/tank.ts b/packages/core/src/protos/tank.ts
index 612dc1113..b5043f5e8 100644
--- a/packages/core/src/protos/tank.ts
+++ b/packages/core/src/protos/tank.ts
@@ -12,12 +12,12 @@ export const protobufPackage = "blitzkit";
 
 export interface Tank {
   id: string;
-  seo_id: string;
+  slug: string;
   name: I18n;
 }
 
 function createBaseTank(): Tank {
-  return { id: "", seo_id: "", name: createBaseI18n() };
+  return { id: "", slug: "", name: createBaseI18n() };
 }
 
 export const Tank: MessageFns<Tank> = {
@@ -25,8 +25,8 @@ export const Tank: MessageFns<Tank> = {
     if (message.id !== "") {
       writer.uint32(10).string(message.id);
     }
-    if (message.seo_id !== "") {
-      writer.uint32(18).string(message.seo_id);
+    if (message.slug !== "") {
+      writer.uint32(18).string(message.slug);
     }
     if (message.name !== undefined) {
       I18n.encode(message.name, writer.uint32(26).fork()).join();
@@ -54,7 +54,7 @@ export const Tank: MessageFns<Tank> = {
             break;
           }
 
-          message.seo_id = reader.string();
+          message.slug = reader.string();
           continue;
         }
         case 3: {
@@ -77,7 +77,7 @@ export const Tank: MessageFns<Tank> = {
   fromJSON(object: any): Tank {
     return {
       id: globalThis.String(assertSet("Tank.id", object.id)),
-      seo_id: globalThis.String(assertSet("Tank.seo_id", object.seo_id)),
+      slug: globalThis.String(assertSet("Tank.slug", object.slug)),
       name: I18n.fromJSON(assertSet("Tank.name", object.name)),
     };
   },
@@ -87,8 +87,8 @@ export const Tank: MessageFns<Tank> = {
     if (message.id !== "") {
       obj.id = message.id;
     }
-    if (message.seo_id !== "") {
-      obj.seo_id = message.seo_id;
+    if (message.slug !== "") {
+      obj.slug = message.slug;
     }
     if (message.name !== undefined) {
       obj.name = I18n.toJSON(message.name);
@@ -102,7 +102,7 @@ export const Tank: MessageFns<Tank> = {
   fromPartial<I extends Exact<DeepPartial<Tank>, I>>(object: I): Tank {
     const message = createBaseTank();
     message.id = object.id ?? "";
-    message.seo_id = object.seo_id ?? "";
+    message.slug = object.slug ?? "";
     message.name = (object.name !== undefined && object.name !== null)
       ? I18n.fromPartial(object.name)
       : createBaseI18n();
diff --git a/src/BlitzKit.CLI/Functions/Mangler.cs b/src/BlitzKit.CLI/Functions/Mangler.cs
index 731b17513..48cc01203 100644
--- a/src/BlitzKit.CLI/Functions/Mangler.cs
+++ b/src/BlitzKit.CLI/Functions/Mangler.cs
@@ -32,7 +32,7 @@ namespace BlitzKit.CLI.Functions
     {
       await FetchStrings();
       MangleNations();
-      // await BlitzKitAssets.CommitAssets("ue assets", changes);
+      await BlitzKitAssets.CommitAssets("ue assets", changes);
     }
 
     I18n GetString(string name)
@@ -127,20 +127,20 @@ namespace BlitzKit.CLI.Functions
 
       var name = GetString($"{id}_SHORT_NAME");
 
-      var seoId = Diacritics.Remove(name.Locales["en"]).ToLower();
-      seoId = Regex.Replace(seoId, "[^a-z0-9]", "-");
-      seoId = Regex.Replace(seoId, "--+", "-");
-      seoId = Regex.Replace(seoId, "-$", "");
+      var slug = Diacritics.Remove(name.Locales["en"]).ToLower();
+      slug = Regex.Replace(slug, "[^a-z0-9]", "-");
+      slug = Regex.Replace(slug, "--+", "-");
+      slug = Regex.Replace(slug, "-$", "");
 
       // MangleHull(id, pda);
 
-      Console.WriteLine(seoId);
+      Console.WriteLine(slug);
 
       Tank tank = new()
       {
         Id = id,
         Name = name,
-        SeoId = seoId,
+        Slug = slug,
       };
 
       changes.Add(new($"definitions/tanks/{id}.pb", tank.ToByteArray()));
diff --git a/src/BlitzKit.CLI/Models/BlitzKitAssets.cs b/src/BlitzKit.CLI/Models/BlitzKitAssets.cs
index d9080dce9..602fe4c87 100644
--- a/src/BlitzKit.CLI/Models/BlitzKitAssets.cs
+++ b/src/BlitzKit.CLI/Models/BlitzKitAssets.cs
@@ -13,7 +13,9 @@ namespace BlitzKit.CLI.Models
 
     public static async Task CommitAssets(string message, List<FileChange> changes)
     {
-      Console.WriteLine($"Committing \"{message}\"... with {changes.Count} proposed changes");
+      Console.WriteLine(
+        $"Committing \"{message}\"... with {changes.Count} proposed changes to the \"{Env.GetString("PUBLIC_ASSET_BRANCH")}\" branch"
+      );
 
       if (changes.Count == 0)
         return;
@@ -62,11 +64,7 @@ namespace BlitzKit.CLI.Models
             {
               var bytes = await response.Content.ReadAsByteArrayAsync();
 
-              // we discard blob if they're the same size; it's unlikely their
-              // contents will be different; I love playing russian roulette!
-              var equal =
-                bytes.Length == change.Content.Count || bytes.SequenceEqual([.. change.Content]);
-              if (!equal)
+              if (!bytes.SequenceEqual([.. change.Content]))
               {
                 var diff = change.Content.Count - bytes.Length;
 
diff --git a/src/BlitzKit.CLI/Protos/Tank.cs b/src/BlitzKit.CLI/Protos/Tank.cs
index 4fcca79a0..320f68f76 100644
--- a/src/BlitzKit.CLI/Protos/Tank.cs
+++ b/src/BlitzKit.CLI/Protos/Tank.cs
@@ -25,13 +25,13 @@ namespace Blitzkit {
       byte[] descriptorData = global::System.Convert.FromBase64String(
           string.Concat(
             "CiNwYWNrYWdlcy9jb3JlL3NyYy9wcm90b3MvdGFuay5wcm90bxIIYmxpdHpr",
-            "aXQaI3BhY2thZ2VzL2NvcmUvc3JjL3Byb3Rvcy9pMThuLnByb3RvIkAKBFRh",
-            "bmsSCgoCaWQYASACKAkSDgoGc2VvX2lkGAIgAigJEhwKBG5hbWUYAyACKAsy",
-            "Di5ibGl0emtpdC5JMThu"));
+            "aXQaI3BhY2thZ2VzL2NvcmUvc3JjL3Byb3Rvcy9pMThuLnByb3RvIj4KBFRh",
+            "bmsSCgoCaWQYASACKAkSDAoEc2x1ZxgCIAIoCRIcCgRuYW1lGAMgAigLMg4u",
+            "YmxpdHpraXQuSTE4bg=="));
       descriptor = pbr::FileDescriptor.FromGeneratedCode(descriptorData,
           new pbr::FileDescriptor[] { global::Blitzkit.I18NReflection.Descriptor, },
           new pbr::GeneratedClrTypeInfo(null, null, new pbr::GeneratedClrTypeInfo[] {
-            new pbr::GeneratedClrTypeInfo(typeof(global::Blitzkit.Tank), global::Blitzkit.Tank.Parser, new[]{ "Id", "SeoId", "Name" }, null, null, null, null)
+            new pbr::GeneratedClrTypeInfo(typeof(global::Blitzkit.Tank), global::Blitzkit.Tank.Parser, new[]{ "Id", "Slug", "Name" }, null, null, null, null)
           }));
     }
     #endregion
@@ -74,7 +74,7 @@ namespace Blitzkit {
     [global::System.CodeDom.Compiler.GeneratedCode("protoc", null)]
     public Tank(Tank other) : this() {
       id_ = other.id_;
-      seoId_ = other.seoId_;
+      slug_ = other.slug_;
       name_ = other.name_ != null ? other.name_.Clone() : null;
       _unknownFields = pb::UnknownFieldSet.Clone(other._unknownFields);
     }
@@ -111,30 +111,30 @@ namespace Blitzkit {
       id_ = null;
     }
 
-    /// <summary>Field number for the "seo_id" field.</summary>
-    public const int SeoIdFieldNumber = 2;
-    private readonly static string SeoIdDefaultValue = "";
+    /// <summary>Field number for the "slug" field.</summary>
+    public const int SlugFieldNumber = 2;
+    private readonly static string SlugDefaultValue = "";
 
-    private string seoId_;
+    private string slug_;
     [global::System.Diagnostics.DebuggerNonUserCodeAttribute]
     [global::System.CodeDom.Compiler.GeneratedCode("protoc", null)]
-    public string SeoId {
-      get { return seoId_ ?? SeoIdDefaultValue; }
+    public string Slug {
+      get { return slug_ ?? SlugDefaultValue; }
       set {
-        seoId_ = pb::ProtoPreconditions.CheckNotNull(value, "value");
+        slug_ = pb::ProtoPreconditions.CheckNotNull(value, "value");
       }
     }
-    /// <summary>Gets whether the "seo_id" field is set</summary>
+    /// <summary>Gets whether the "slug" field is set</summary>
     [global::System.Diagnostics.DebuggerNonUserCodeAttribute]
     [global::System.CodeDom.Compiler.GeneratedCode("protoc", null)]
-    public bool HasSeoId {
-      get { return seoId_ != null; }
+    public bool HasSlug {
+      get { return slug_ != null; }
     }
-    /// <summary>Clears the value of the "seo_id" field</summary>
+    /// <summary>Clears the value of the "slug" field</summary>
     [global::System.Diagnostics.DebuggerNonUserCodeAttribute]
     [global::System.CodeDom.Compiler.GeneratedCode("protoc", null)]
-    public void ClearSeoId() {
-      seoId_ = null;
+    public void ClearSlug() {
+      slug_ = null;
     }
 
     /// <summary>Field number for the "name" field.</summary>
@@ -165,7 +165,7 @@ namespace Blitzkit {
         return true;
       }
       if (Id != other.Id) return false;
-      if (SeoId != other.SeoId) return false;
+      if (Slug != other.Slug) return false;
       if (!object.Equals(Name, other.Name)) return false;
       return Equals(_unknownFields, other._unknownFields);
     }
@@ -175,7 +175,7 @@ namespace Blitzkit {
     public override int GetHashCode() {
       int hash = 1;
       if (HasId) hash ^= Id.GetHashCode();
-      if (HasSeoId) hash ^= SeoId.GetHashCode();
+      if (HasSlug) hash ^= Slug.GetHashCode();
       if (name_ != null) hash ^= Name.GetHashCode();
       if (_unknownFields != null) {
         hash ^= _unknownFields.GetHashCode();
@@ -199,9 +199,9 @@ namespace Blitzkit {
         output.WriteRawTag(10);
         output.WriteString(Id);
       }
-      if (HasSeoId) {
+      if (HasSlug) {
         output.WriteRawTag(18);
-        output.WriteString(SeoId);
+        output.WriteString(Slug);
       }
       if (name_ != null) {
         output.WriteRawTag(26);
@@ -221,9 +221,9 @@ namespace Blitzkit {
         output.WriteRawTag(10);
         output.WriteString(Id);
       }
-      if (HasSeoId) {
+      if (HasSlug) {
         output.WriteRawTag(18);
-        output.WriteString(SeoId);
+        output.WriteString(Slug);
       }
       if (name_ != null) {
         output.WriteRawTag(26);
@@ -242,8 +242,8 @@ namespace Blitzkit {
       if (HasId) {
         size += 1 + pb::CodedOutputStream.ComputeStringSize(Id);
       }
-      if (HasSeoId) {
-        size += 1 + pb::CodedOutputStream.ComputeStringSize(SeoId);
+      if (HasSlug) {
+        size += 1 + pb::CodedOutputStream.ComputeStringSize(Slug);
       }
       if (name_ != null) {
         size += 1 + pb::CodedOutputStream.ComputeMessageSize(Name);
@@ -263,8 +263,8 @@ namespace Blitzkit {
       if (other.HasId) {
         Id = other.Id;
       }
-      if (other.HasSeoId) {
-        SeoId = other.SeoId;
+      if (other.HasSlug) {
+        Slug = other.Slug;
       }
       if (other.name_ != null) {
         if (name_ == null) {
@@ -296,7 +296,7 @@ namespace Blitzkit {
             break;
           }
           case 18: {
-            SeoId = input.ReadString();
+            Slug = input.ReadString();
             break;
           }
           case 26: {
@@ -330,7 +330,7 @@ namespace Blitzkit {
             break;
           }
           case 18: {
-            SeoId = input.ReadString();
+            Slug = input.ReadString();
             break;
           }
           case 26: {