diff --git a/packages/core/lang/en.json b/packages/core/lang/en.json
index 0439d8d0e..8d5244363 100644
--- a/packages/core/lang/en.json
+++ b/packages/core/lang/en.json
@@ -1,5 +1,18 @@
 {
+  "test": {
+    "$": "test",
+    "long": "This is a long test string. You MUST NEVER see this in the UI. My favorite fruit is %s1 because it has the color of %s2. I like it so much that I will say its name 3 times! %s1! %s1! %s1! Once again, it's %s2, not %s3.",
+    "fox": "The quick brown fox jumps over the lazy dog."
+  },
+
   "common": {
+    "branches": {
+      "local": "dev",
+      "dev": "beta",
+      "opentest": "opentest",
+      "preview": "preview"
+    },
+
     "locales": {
       "en": "English",
       "es": "Spanish",
@@ -689,5 +702,129 @@
     }
   },
 
-  "website": {}
+  "website": {
+    "home": {
+      "hero": {
+        "credit": "By %s1 ❤️"
+      },
+      "hot_tanks": {
+        "title": "Popular tanks",
+        "subtitle": "Last %s1 days"
+      },
+      "other_projects": {
+        "title": "Other cool projects"
+      }
+    },
+
+    "tools": {
+      "tankopedia": {
+        "name": "Tankopedia",
+        "button": "Find tanks",
+        "description": "Blitz tank encyclopedia",
+        "seo_description": "Statistics, armor, and more for all tanks in World of Tanks Blitz"
+      },
+      "compare": {
+        "name": "Compare",
+        "button": "Compare tanks",
+        "description": "Compare tank statistics",
+        "seo_description": "Compare tanks statistics and loadouts in World of Tanks Blitz"
+      },
+      "performance": {
+        "name": "Performance",
+        "button": "View tanks",
+        "description": "Tank performance statistics",
+        "seo_description": "Best tanks and their performances in World of Tanks Blitz"
+      },
+      "gallery": {
+        "name": "Gallery",
+        "button": "Browse all",
+        "description": "Blitz player avatars",
+        "seo_description": "All World of Tanks Blitz player avatars"
+      },
+      "session": {
+        "name": "Session",
+        "button": "Start tracking",
+        "description": "Live session stats",
+        "seo_description": "Track your stats in real time as you play World of Tanks Blitz"
+      },
+      "tier_list": {
+        "name": "Tier list",
+        "button": "Rank tanks",
+        "description": "Rank Blitz tanks",
+        "seo_description": "Explore tier lists ranking tanks from best to worst, based on player ratings and statistical performance in World of Tanks Blitz"
+      },
+      "embed": {
+        "name": "Embed",
+        "button": "Create now",
+        "description": "Embeds for streaming",
+        "seo_description": "Create embeds for streaming World of Tanks Blitz with extreme customization"
+      },
+      "charts": {
+        "name": "Charts",
+        "button": "Nerd out",
+        "description": "Lots of graphs",
+        "seo_description": "Charts and graphs on anything and everything about tanks, players, and events in World of Tanks Blitz"
+      },
+      "rating": {
+        "name": "Rating",
+        "button": "View leaderboard",
+        "description": "Full rating leaderboard",
+        "seo_description": "Live and archived full rating leaderboard for World of Tanks Blitz"
+      },
+      "discord": {
+        "name": "Discord bot",
+        "button": "Install now",
+        "description": "Stats right in Discord",
+        "seo_description": "Get stats right in Discord with BlitzKit's Discord bot"
+      },
+      "more": {
+        "name": "More coming soon",
+        "button": "Join Discord",
+        "description": "What we're making",
+        "seo_description": "What we're making with BlitzKit"
+      },
+      "players": {
+        "name": "Players",
+        "button": "Lookup player",
+        "description": "Periodical player statistics",
+        "seo_description": "Periodical player statistics in World of Tanks Blitz"
+      },
+      "home": {
+        "name": "Home",
+        "button": "Get started",
+        "description": "Get started with BlitzKit",
+        "seo_description": "Get started with BlitzKit"
+      },
+      "blitz_analysis": {
+        "name": "BlitzAnalysis[]",
+        "button": "Analyze now",
+        "description": "Rich historic average stats",
+        "seo_description": "Rich historic average stats in World of Tanks Blitz"
+      },
+      "blitz_insider": {
+        "name": "Blitz Insider",
+        "button": "Discover today",
+        "description": "In-game session stats",
+        "seo_description": "In-game session stats in World of Tanks Blitz"
+      }
+    },
+
+    "footer": {
+      "motto": "Everything World of Tanks Blitz",
+      "copyright": "Unaffiliated with Wargaming or any service",
+
+      "about": {
+        "title": "About",
+        "credits": "Credits",
+        "discord": "Discord",
+        "github": "GitHub",
+        "patches": "Patches"
+      },
+      "legal": {
+        "title": "Legal",
+        "privacy": "Privacy policy",
+        "terms": "Terms of service"
+      }
+    }
+  }
 }
diff --git a/packages/core/src/blitzkit/supportedLocales.ts b/packages/core/src/blitzkit/supportedLocales.ts
index 864646de8..5e5465c48 100644
--- a/packages/core/src/blitzkit/supportedLocales.ts
+++ b/packages/core/src/blitzkit/supportedLocales.ts
@@ -1,13 +1,2 @@
-export const SUPPORTED_LOCALES = [
-  'en',
-  'es',
-  'hr',
-  'pt',
-  'ru',
-  'uk',
-  'zh',
-] as const;
-
+export const SUPPORTED_LOCALES = ['en', 'es', 'hr', 'pt', 'ru', 'uk', 'zh'];
 export const DEFAULT_LOCALE = SUPPORTED_LOCALES[0];
-
-export type SupportedLocale = (typeof SUPPORTED_LOCALES)[number];
diff --git a/packages/core/src/i18n/index.ts b/packages/core/src/i18n/index.ts
new file mode 100644
index 000000000..d74dfb75c
--- /dev/null
+++ b/packages/core/src/i18n/index.ts
@@ -0,0 +1,2 @@
+export * from './strings';
+export * from './translator';
diff --git a/packages/core/src/i18n/strings.ts b/packages/core/src/i18n/strings.ts
new file mode 100644
index 000000000..7a0ec0c32
--- /dev/null
+++ b/packages/core/src/i18n/strings.ts
@@ -0,0 +1,46 @@
+import { merge } from 'lodash-es';
+import type en from '../../lang/en.json';
+import { DEFAULT_LOCALE, SUPPORTED_LOCALES } from '../blitzkit';
+import { TranslationTree } from './translator';
+
+const DEBUG_MISSING_I18N = import.meta.env.DEBUG_MISSING_I18N;
+const files = import.meta.glob('../../lang/*.json', { eager: true });
+export const localizedStrings: Record<string, typeof en> = {};
+
+function nuke(object: TranslationTree) {
+  for (const key in object) {
+    const typedKey = key as keyof typeof object;
+
+    if (typeof object[typedKey] === 'string') {
+      const value = object[typedKey];
+      object[typedKey] = redact(value as string);
+    } else nuke(object[typedKey] as TranslationTree);
+  }
+}
+
+SUPPORTED_LOCALES.forEach((locale) => {
+  const defaultStrings = files[`../../lang/${DEFAULT_LOCALE}.json`];
+  const strings = files[`../../lang/${locale}.json`];
+  const mergedStrings = merge({}, defaultStrings, strings);
+
+  if (DEBUG_MISSING_I18N === 'true') nuke(mergedStrings);
+
+  localizedStrings[locale] = mergedStrings as typeof en;
+});
+
+function redact(string: string) {
+  const matches = [...string.matchAll(/%s\d+/g)];
+  const characters = string
+    .split('')
+    .map((char) => (char === ' ' ? ' ' : '█')) as string[];
+
+  matches.forEach((match) => {
+    const start = match.index;
+    const matchText = match[0];
+    for (let i = 0; i < matchText.length; i++) {
+      characters[start + i] = matchText[i];
+    }
+  });
+
+  return characters.join('');
+}
diff --git a/packages/prate/src/index.ts b/packages/core/src/i18n/translator.ts
similarity index 86%
rename from packages/prate/src/index.ts
rename to packages/core/src/i18n/translator.ts
index 9e4a8e154..742431c49 100644
--- a/packages/prate/src/index.ts
+++ b/packages/core/src/i18n/translator.ts
@@ -1,9 +1,6 @@
-import en from '@blitzkit/core/lang/en.json';
-import ru from '@blitzkit/core/lang/ru.json';
+export type TranslationTree = { [key: string]: TranslationNode };
 
-type TranslationTree = { [key: string]: Translation };
-
-type Translation = string | TranslationTree;
+export type TranslationNode = string | TranslationTree;
 
 type NestedKeys<Type> = Type extends object
   ? {
@@ -17,7 +14,7 @@ type NestedKeys<Type> = Type extends object
     }[keyof Type]
   : never;
 
-class Prate<
+export class Translator<
   Locale extends string,
   DefaultLocale extends Locale,
   Strings extends TranslationTree,
@@ -26,8 +23,8 @@ class Prate<
   private readonly defaultStrings: Map<string, string>;
 
   constructor(
-    public strings: Record<Locale, Strings>,
-    public defaultLocale: DefaultLocale,
+    private strings: Record<Locale, Strings>,
+    private defaultLocale: DefaultLocale,
   ) {
     this.defaultStrings = this.flatten(strings[defaultLocale]);
   }
@@ -35,7 +32,7 @@ class Prate<
   private flatten(strings: TranslationTree) {
     const translations = new Map<string, string>();
 
-    function traverse(parent: string, tree: Record<string, Translation>) {
+    function traverse(parent: string, tree: Record<string, TranslationNode>) {
       for (const key in tree) {
         const path = `${parent}${key}`;
 
@@ -91,5 +88,3 @@ class Prate<
     return { translate, t: translate };
   }
 }
-
-const prate = new Prate({ en, ru }, 'en');
diff --git a/packages/core/src/index.ts b/packages/core/src/index.ts
index cae496f70..6dc0f8de4 100644
--- a/packages/core/src/index.ts
+++ b/packages/core/src/index.ts
@@ -1,6 +1,7 @@
 export * from './blitz';
 export * from './blitzkit';
 export * from './databases';
+export * from './i18n';
 export * from './imgur';
 export * from './math';
 export * from './patreon';
diff --git a/packages/core/src/vite-env.d.ts b/packages/core/src/vite-env.d.ts
new file mode 100644
index 000000000..11f02fe2a
--- /dev/null
+++ b/packages/core/src/vite-env.d.ts
@@ -0,0 +1 @@
+/// <reference types="vite/client" />
diff --git a/packages/website/src/components/Footer.astro b/packages/website/src/components/Footer.astro
index 1f22b5a93..8518e0db3 100644
--- a/packages/website/src/components/Footer.astro
+++ b/packages/website/src/components/Footer.astro
@@ -2,10 +2,12 @@
 import { assertSecret, fetchGameDefinitions } from '@blitzkit/core';
 import { Code, Flex, Heading, Link, Text } from '@radix-ui/themes';
 import packageJson from '../../../../package.json';
+import { getStrings } from '../core/i18n/getStrings';
 import { LinkI18n } from './LinkI18n';
 
 const gameDefinitions = await fetchGameDefinitions();
 const { locale } = Astro.params;
+const strings = getStrings(locale);
 ---
 
 <style>
@@ -15,7 +17,6 @@ const { locale } = Astro.params;
 </style>
 
 <Flex className="footer" gap="6" p="6" direction="column" align="center">
-  {locale}
   <Flex
     align="center"
     justify="between"
@@ -34,9 +35,9 @@ const { locale } = Astro.params;
       }}
     >
       <Heading>BlitzKit</Heading>
-      <Text color="gray">Everything World of Tanks Blitz</Text>
+      <Text color="gray">{strings.website.footer.motto}</Text>
       <Text size="1" color="gray">
-        Unaffiliated with Wargaming or any service
+        {strings.website.footer.copyright}
       </Text>
     </Flex>
 
@@ -63,7 +64,7 @@ const { locale } = Astro.params;
           sm: 'auto',
         }}
       >
-        <Heading size="3">About</Heading>
+        <Heading size="3">{strings.website.footer.about.title}</Heading>
         <Flex
           direction="column"
           align={{
@@ -71,25 +72,26 @@ const { locale } = Astro.params;
             sm: 'start',
           }}
         >
-          <LinkI18n {locale} href="/docs/about/credits" color="gray"
-            >Credits</LinkI18n
-          >
+          <LinkI18n {locale} href="/docs/about/credits" color="gray">
+            {strings.website.footer.about.credits}
+          </LinkI18n>
           <Link
             href="https://discord.gg/nDt7AjGJQH"
             target="_blank"
             color="gray"
           >
-            Discord
+            {strings.website.footer.about.discord}
           </Link>
           <Link
             href="https://github.com/tresabhi/blitzkit"
             target="_blank"
             color="gray"
           >
-            GitHub
+            {strings.website.footer.about.github}
           </Link>
-          <LinkI18n {locale} href="/docs/patches" color="gray">Patches</LinkI18n
-          >
+          <LinkI18n {locale} href="/docs/patches" color="gray">
+            {strings.website.footer.about.patches}
+          </LinkI18n>
         </Flex>
       </Flex>
 
@@ -105,13 +107,13 @@ const { locale } = Astro.params;
           sm: 'auto',
         }}
       >
-        <Heading size="3">Legal</Heading>
+        <Heading size="3">{strings.website.footer.legal.title}</Heading>
         <Flex direction="column">
           <LinkI18n {locale} href="/docs/legal/privacy-policy" color="gray">
-            Privacy policy
+            {strings.website.footer.legal.privacy}
           </LinkI18n>
           <LinkI18n {locale} href="/docs/legal/terms-of-service" color="gray">
-            Terms of service
+            {strings.website.footer.legal.terms}
           </LinkI18n>
         </Flex>
       </Flex>
diff --git a/packages/website/src/components/HomeHero.astro b/packages/website/src/components/HomeHero.astro
index 06d7c0308..424cfbe87 100644
--- a/packages/website/src/components/HomeHero.astro
+++ b/packages/website/src/components/HomeHero.astro
@@ -1,9 +1,14 @@
 ---
 import { Code, Flex, Heading, Text } from '@radix-ui/themes';
 import { resolveBranchName } from '../core/blitzkit/branches';
+import { DEFAULT_LOCALE } from '@blitzkit/core';
+import { getStrings } from '../core/i18n/getStrings';
+import { literals } from '../core/i18n/literals';
 
-const branchName = resolveBranchName();
+const { locale } = Astro.params;
+const branchName = resolveBranchName(locale);
 const isBranchNamed = branchName !== undefined;
+const strings = getStrings(locale);
 ---
 
 <style>
@@ -141,7 +146,9 @@ const isBranchNamed = branchName !== undefined;
         </Flex>
       </Heading>
 
-      <Text color="gray" align="center" size="4">By TrèsAbhi ❤️</Text>
+      <Text color="gray" align="center" size="4"
+        >{literals(strings.website.home.hero.credit, ['TrèsAbhi'])}</Text
+      >
     </Flex>
   </Flex>
 </Flex>
diff --git a/packages/website/src/components/HomePageHotTanks.tsx b/packages/website/src/components/HomePageHotTanks.tsx
index 774bf2549..2bd8b05d3 100644
--- a/packages/website/src/components/HomePageHotTanks.tsx
+++ b/packages/website/src/components/HomePageHotTanks.tsx
@@ -3,7 +3,8 @@ import { EyeOpenIcon } from '@radix-ui/react-icons';
 import { Box, Flex, Heading, Text } from '@radix-ui/themes';
 import { google } from 'googleapis';
 import { awaitableTankDefinitions } from '../core/awaitables/tankDefinitions';
-import { LocaleProvider } from '../hooks/useLocale';
+import { literals } from '../core/i18n/literals';
+import { LocaleProvider, useLocale } from '../hooks/useLocale';
 import { TankopediaPersistent } from '../stores/tankopediaPersistent';
 import { TankCard } from './TankCard';
 
@@ -79,13 +80,15 @@ export function HomePageHotTanks({ locale }: HomePageHotTanksProps) {
 }
 
 function Content() {
+  const { locale, strings } = useLocale();
+
   return (
     <Flex direction="column" pt="4" pb="8">
       <Heading align="center" size="5">
-        Popular tanks
+        {strings.website.home.hot_tanks.title}
       </Heading>
       <Text color="gray" align="center" mb="5" size="2">
-        Last 7 days
+        {literals(strings.website.home.hot_tanks.subtitle, ['7'])}
       </Text>
 
       <Flex justify="center" gap="4" wrap="wrap">
@@ -96,7 +99,7 @@ function Content() {
               discriminator={
                 <Flex align="center" gap="1" justify="center">
                   <EyeOpenIcon />
-                  {Math.round(row.views * (30 / 7)).toLocaleString('en-US')}
+                  {Math.round(row.views * (30 / 7)).toLocaleString(locale)}
                 </Flex>
               }
             />
diff --git a/packages/website/src/components/Navbar.astro b/packages/website/src/components/Navbar.astro
index 56cbcc26f..144362b01 100644
--- a/packages/website/src/components/Navbar.astro
+++ b/packages/website/src/components/Navbar.astro
@@ -19,14 +19,15 @@ import {
 } from '@radix-ui/themes';
 import { resolveBranchName } from '../core/blitzkit/branches';
 import { homeTool, TOOLS } from '../constants/tools';
-import { NavbarAccount } from './NavbarAccount';
 import { LinkI18n } from './LinkI18n';
+import { getStrings } from '../core/i18n/getStrings';
 
 const toolsFiltered = TOOLS.filter((tool) => !('href' in tool));
 const tools = [homeTool, ...toolsFiltered];
-const branchName = resolveBranchName();
-const isBranchNamed = branchName !== undefined;
 const { locale } = Astro.params;
+const branchName = resolveBranchName(locale);
+const isBranchNamed = branchName !== undefined;
+const strings = getStrings(locale);
 ---
 
 <style>
@@ -139,14 +140,17 @@ const { locale } = Astro.params;
                 (branch) =>
                   branch !== assertSecret(import.meta.env.PUBLIC_ASSET_BRANCH),
               );
-              const selected = Astro.url.pathname.startsWith(
-                `/tools/${tool.id}`,
-              );
+              const selected = Astro.url.pathname.includes(`/tools/${tool.id}`);
+              const toolStrings =
+                strings.website.tools[
+                  (tool.stringsId ??
+                    tool.id) as keyof typeof strings.website.tools
+                ];
 
               if (unavailableOnBranch) return null;
 
               return (
-                <Fragment key={tool.title}>
+                <Fragment key={tool.id}>
                   {index > 0 && <Separator orientation="vertical" size="1" />}
                   <LinkI18n
                     {locale}
@@ -156,7 +160,7 @@ const { locale } = Astro.params;
                     href={`/tools/${tool.id}`}
                     underline={selected ? 'always' : 'hover'}
                   >
-                    {tool.title}
+                    {toolStrings.name}
                   </LinkI18n>
                 </Fragment>
               );
@@ -212,6 +216,11 @@ const { locale } = Astro.params;
               (branch) =>
                 branch !== assertSecret(import.meta.env.PUBLIC_ASSET_BRANCH),
             );
+            const toolStrings =
+              strings.website.tools[
+                (tool.stringsId ??
+                  tool.id) as keyof typeof strings.website.tools
+              ];
 
             if (unavailableOnBranch) return null;
 
@@ -265,7 +274,7 @@ const { locale } = Astro.params;
                       WebkitBackdropFilter: 'blur(4rem)',
                     }}
                   >
-                    <Text>{tool.title}</Text>
+                    <Text>{toolStrings.name}</Text>
                   </Flex>
                 </LinkI18n>
               </Flex>
diff --git a/packages/website/src/components/ToolCard.astro b/packages/website/src/components/ToolCard.astro
index db808ccf4..32fc75a28 100644
--- a/packages/website/src/components/ToolCard.astro
+++ b/packages/website/src/components/ToolCard.astro
@@ -3,6 +3,7 @@ import { assertSecret, imgur, ImgurSize } from '@blitzkit/core';
 import { CaretRightIcon } from '@radix-ui/react-icons';
 import { Box, Button, Code, Flex, Heading, Text } from '@radix-ui/themes';
 import type { Tool } from '../constants/tools';
+import { getStrings } from '../core/i18n/getStrings';
 import { LinkI18n } from './LinkI18n';
 
 interface Props {
@@ -14,6 +15,11 @@ const disabled = tool.branches?.every(
   (branch) => branch !== assertSecret(import.meta.env.PUBLIC_ASSET_BRANCH),
 );
 const { locale } = Astro.params;
+const strings = getStrings(locale);
+const toolStrings =
+  strings.website.tools[
+    (tool.stringsId??tool.id ) as keyof typeof strings.website.tools
+  ];
 ---
 
 <style>
@@ -101,7 +107,7 @@ const { locale } = Astro.params;
           size={{ initial: '6', sm: tool.significant ? '7' : '5' }}
           weight="medium"
         >
-          {tool.title}
+          {toolStrings.name}
         </Heading>
         <Text
           align={{ initial: 'center', sm: 'left' }}
@@ -115,7 +121,7 @@ const { locale } = Astro.params;
                 <Code>{assertSecret(import.meta.env.PUBLIC_ASSET_BRANCH)}</Code>
               </>
             ) : (
-              tool.description
+              toolStrings.description
             )
           }
         </Text>
@@ -132,7 +138,7 @@ const { locale } = Astro.params;
             color={tool.button.color}
             style={{ cursor: 'inherit' }}
           >
-            {tool.button.text}
+            {toolStrings.button}
             <CaretRightIcon />
           </Button>
         )
diff --git a/packages/website/src/constants/tools.ts b/packages/website/src/constants/tools.ts
index ccb171494..1c8136cde 100644
--- a/packages/website/src/constants/tools.ts
+++ b/packages/website/src/constants/tools.ts
@@ -3,15 +3,12 @@ import type { ComponentProps } from 'react';
 
 export interface Tool {
   id: string;
+  stringsId?: string;
   image: string;
-  title: string;
-  description: string;
   disabled?: boolean;
   href?: string;
-  pageDescription?: string;
   button: {
     highContrast?: boolean;
-    text: string;
     color: ComponentProps<typeof Button>['color'];
   };
   significant?: boolean;
@@ -20,13 +17,8 @@ export interface Tool {
 
 export const tankopediaTool: Tool = {
   id: 'tankopedia',
-  title: 'Tankopedia',
-  description: 'Blitz tank encyclopedia',
-  pageDescription:
-    'Statistics, armor, and more for all tanks in World of Tanks Blitz',
   image: 'D8j6GZx',
   button: {
-    text: 'Find tanks',
     color: 'purple',
   },
   significant: true,
@@ -35,13 +27,8 @@ export const tankopediaTool: Tool = {
 
 // export const ratingTool: Tool = {
 //   id: 'rating',
-//   title: 'Rating',
-//   description: 'Full rating leaderboard',
-//   pageDescription:
-//     'Live and archived full rating leaderboard for World of Tanks Blitz',
 //   image: 'WEyMZH3',
 //   button: {
-//     text: 'View leaderboard',
 //     color: 'orange',
 //   },
 //   branches: ['main', 'dev'],
@@ -49,13 +36,8 @@ export const tankopediaTool: Tool = {
 
 export const compareTool: Tool = {
   id: 'compare',
-  title: 'Compare',
-  description: 'Compare tank statistics',
-  pageDescription:
-    'Compare tanks statistics and loadouts in World of Tanks Blitz',
   image: 'O6VNl6e',
   button: {
-    text: 'Compare tanks',
     color: 'crimson',
   },
   branches: ['main', 'dev', 'opentest', 'preview'],
@@ -64,13 +46,8 @@ export const compareTool: Tool = {
 export const sessionTool: Tool = {
   // TODO: rename to tracker
   id: 'session',
-  title: 'Session',
-  description: 'Live session stats',
-  pageDescription:
-    'Track your stats in real time as you play World of Tanks Blitz',
   image: 'HdG9sTf',
   button: {
-    text: 'Start tracking',
     color: 'blue',
   },
   branches: ['main', 'dev'],
@@ -78,35 +55,25 @@ export const sessionTool: Tool = {
 
 export const discordTool: Tool = {
   id: 'discord',
-  title: 'Discord bot',
-  description: 'Stats right in Discord',
   href: 'https://discord.com/application-directory/1097673957865443370',
   image: '0bWE5hC',
   button: {
-    text: 'Install now',
     color: 'indigo',
   },
 };
 
 export const moreTool: Tool = {
   id: 'more',
-  title: 'More coming soon',
-  description: "What we're making",
   href: 'https://discord.gg/nDt7AjGJQH',
   image: '1nPm6VI',
   button: {
-    text: 'Join Discord',
     color: 'plum',
   },
 };
 
-export const playerStatsTool: Tool = {
-  id: 'player-stats',
-  title: 'Player stats',
-  description: 'Periodical player statistics',
-  pageDescription: 'Periodical player statistics in World of Tanks Blitz',
+export const playersTool: Tool = {
+  id: 'players',
   button: {
-    text: 'Lookup player',
     color: 'blue',
   },
   image: 'YelSOfT',
@@ -116,11 +83,7 @@ export const playerStatsTool: Tool = {
 
 export const performanceTool: Tool = {
   id: 'performance',
-  title: 'Performance',
-  description: 'Tank performance statistics',
-  pageDescription: 'Best tanks and their performances in World of Tanks Blitz',
   button: {
-    text: 'View tanks',
     color: 'jade',
   },
   image: 'vOKFB03',
@@ -129,12 +92,7 @@ export const performanceTool: Tool = {
 
 export const embedTool: Tool = {
   id: 'embed',
-  title: 'Embed',
-  description: 'Embeds for streaming',
-  pageDescription:
-    'Create embeds for streaming World of Tanks Blitz with extreme customization',
   button: {
-    text: 'Create now',
     color: 'red',
   },
   image: 'Q0faRYg',
@@ -142,20 +100,14 @@ export const embedTool: Tool = {
 };
 
 export const homeTool: Tool = {
-  id: '',
-  title: 'Home',
-  button: { color: 'blue', text: '' },
-  description: '',
+  id: 'home',
+  button: { color: 'blue' },
   image: 'rUPie9G',
 };
 
 export const galleryTool: Tool = {
   id: 'gallery',
-  title: 'Gallery',
-  description: 'Blitz player avatars',
-  pageDescription: 'All World of Tanks Blitz player avatars',
   button: {
-    text: 'Browse all',
     color: 'gold',
   },
   image: 'VhKlknk',
@@ -164,12 +116,8 @@ export const galleryTool: Tool = {
 
 export const tierListTool: Tool = {
   id: 'tier-list',
-  title: 'Tier list',
-  description: 'Rank Blitz tanks',
-  pageDescription:
-    'Explore tier lists ranking tanks from best to worst, based on player ratings and statistical performance in World of Tanks Blitz',
+  stringsId: 'tier_list',
   button: {
-    text: 'Rank tanks',
     color: 'orange',
   },
   image: 'oKKc8Xv',
@@ -178,12 +126,7 @@ export const tierListTool: Tool = {
 
 export const chartsTool: Tool = {
   id: 'charts',
-  title: 'Charts',
-  description: 'Lots of graphs',
-  pageDescription:
-    'Charts and graphs on anything and everything about tanks, players, and events in World of Tanks Blitz',
   button: {
-    text: 'Nerd out',
     color: 'bronze',
   },
   image: '6fhkljA',
diff --git a/packages/website/src/core/blitzkit/branches.ts b/packages/website/src/core/blitzkit/branches.ts
index 2480ca795..424652043 100644
--- a/packages/website/src/core/blitzkit/branches.ts
+++ b/packages/website/src/core/blitzkit/branches.ts
@@ -1,19 +1,17 @@
-import { assertSecret } from '@blitzkit/core';
+import { assertSecret, DEFAULT_LOCALE, localizedStrings } from '@blitzkit/core';
 
-const BRANCH_NAMES: Record<string, string> = {
-  dev: 'beta',
-  opentest: 'opentest',
-  preview: 'preview',
-};
-
-export function resolveBranchName() {
+export function resolveBranchName(locale = DEFAULT_LOCALE) {
+  const strings = localizedStrings[locale];
   const secret = assertSecret(import.meta.env.PUBLIC_ASSET_BRANCH);
+
   if (
     assertSecret(import.meta.env.MODE) === 'development' &&
     secret === 'dev'
   ) {
-    return 'dev';
+    return strings.common.branches.local;
   } else {
-    return BRANCH_NAMES[secret] as string | undefined;
+    return (strings.common.branches as Record<string, string>)[secret] as
+      | string
+      | undefined;
   }
 }
diff --git a/packages/website/src/core/i18n/getStrings.ts b/packages/website/src/core/i18n/getStrings.ts
new file mode 100644
index 000000000..fd9422fe5
--- /dev/null
+++ b/packages/website/src/core/i18n/getStrings.ts
@@ -0,0 +1,5 @@
+import { DEFAULT_LOCALE, localizedStrings } from '@blitzkit/core';
+
+export function getStrings(locale: string = DEFAULT_LOCALE) {
+  return localizedStrings[locale];
+}
diff --git a/packages/website/src/core/i18n/literals.ts b/packages/website/src/core/i18n/literals.ts
new file mode 100644
index 000000000..357e350ac
--- /dev/null
+++ b/packages/website/src/core/i18n/literals.ts
@@ -0,0 +1,5 @@
+export function literals(string: string, literals: string[]) {
+  return literals.reduce((accumulator, literal, index) => {
+    return accumulator.replace(`%s${index + 1}`, literal);
+  }, string);
+}
diff --git a/packages/website/src/hooks/useLocale.tsx b/packages/website/src/hooks/useLocale.tsx
index 6a3014586..bc9422029 100644
--- a/packages/website/src/hooks/useLocale.tsx
+++ b/packages/website/src/hooks/useLocale.tsx
@@ -1,8 +1,11 @@
+import { DEFAULT_LOCALE } from '@blitzkit/core';
 import { createContext, useContext, type ReactNode } from 'react';
+import { getStrings } from '../core/i18n/getStrings';
 
-const LocaleContext = createContext<{ locale: string | undefined } | null>(
-  null,
-);
+const LocaleContext = createContext<{
+  locale: string;
+  localeRaw: string | undefined;
+} | null>(null);
 
 interface LocaleProviderProps {
   locale: string | undefined;
@@ -11,7 +14,9 @@ interface LocaleProviderProps {
 
 export function LocaleProvider({ locale, children }: LocaleProviderProps) {
   return (
-    <LocaleContext.Provider value={{ locale }}>
+    <LocaleContext.Provider
+      value={{ locale: locale ?? DEFAULT_LOCALE, localeRaw: locale }}
+    >
       {children}
     </LocaleContext.Provider>
   );
@@ -24,5 +29,7 @@ export function useLocale() {
     throw new Error('useLocale must be used within a LocaleProvider');
   }
 
-  return { locale: context.locale };
+  const strings = getStrings(context.locale);
+
+  return { locale: context.locale, strings };
 }
diff --git a/packages/website/src/pages/[...locale]/index.astro b/packages/website/src/pages/[...locale]/index.astro
index d43e87439..9693cb960 100644
--- a/packages/website/src/pages/[...locale]/index.astro
+++ b/packages/website/src/pages/[...locale]/index.astro
@@ -2,9 +2,9 @@
 import {
   assertSecret,
   DEFAULT_LOCALE,
+  localizedStrings,
   SUPPORTED_LOCALES,
 } from '@blitzkit/core';
-import strings from '@blitzkit/core/lang/en.json';
 import { Box, Flex, Heading, Link, Text } from '@radix-ui/themes';
 import type { GetStaticPaths } from 'astro';
 import { AesonPlug } from '../../components/AesonPlug';
@@ -23,10 +23,12 @@ import {
   tankopediaTool,
   tierListTool,
 } from '../../constants/tools';
+import { getStrings } from '../../core/i18n/getStrings';
 import BaseLayout from '../../layouts/BaseLayout.astro';
 
 const branch = assertSecret(import.meta.env.PUBLIC_ASSET_BRANCH);
-const { locale } = Astro.params;
+const locale = Astro.params.locale ?? DEFAULT_LOCALE;
+const strings = getStrings(Astro.params.locale);
 
 export const getStaticPaths = (() => {
   return [
@@ -45,6 +47,7 @@ export const getStaticPaths = (() => {
         const selected =
           thisLocale === locale ||
           (locale === undefined && thisLocale === DEFAULT_LOCALE);
+        const localeNames = localizedStrings[thisLocale].common.locales;
 
         return (
           <>
@@ -55,7 +58,7 @@ export const getStaticPaths = (() => {
               highContrast={selected}
               href={`/${thisLocale === DEFAULT_LOCALE ? '' : thisLocale}`}
             >
-              {strings.common.locales[thisLocale]}
+              {localeNames[thisLocale as keyof typeof localeNames]}
             </Link>
           </>
         );
@@ -105,33 +108,24 @@ export const getStaticPaths = (() => {
         <Box flexGrow="1" />
       </Flex>
 
-      <Heading align="center" mt="6">Other cool projects</Heading>
+      <Heading align="center" mt="6"
+        >{strings.website.home.other_projects.title}</Heading
+      >
 
       <Flex gap="4" mb="6" direction={{ initial: 'column', sm: 'row' }}>
         <ToolCard
           tool={{
-            button: {
-              text: 'Analyze',
-              color: 'blue',
-            },
-            description: 'Rich historic average stats',
-            id: 'blitz-analysis',
+            button: { color: 'blue' },
+            id: 'blitz_analysis',
             image: 'j76YXGl',
-            title: 'BlitzAnalysis[]',
             href: 'https://blitzanalysiz.com/',
           }}
         />
         <ToolCard
           tool={{
-            button: {
-              color: 'purple',
-              text: 'Install',
-              highContrast: true,
-            },
+            button: { color: 'purple', highContrast: true },
             image: 'zYrrYbR',
-            description: 'In-game session stats',
-            id: 'blitz-insider',
-            title: 'Blitz Insider',
+            id: 'blitz_insider',
             href: 'https://discord.gg/UjWf9eGgtR',
           }}
         />